81 | Franchise Success Secrets: Capital, Leadership & Growth | Nick Powills
Description
In this episode of RevOps Champions, Brendon Dennewill sits down with Nick Powills, CEO of Mainland and franchise marketing veteran, to unpack why many franchise brands struggle to scale. Nick breaks down the true cost of growth, the absence of RevOps thinking in franchising, and why critical metrics like LTV and CAC are often overlooked. He shares how integrating strategic CFOs, aligning operations, and rethinking technology can drive long-term value. Drawing from 20+ years of experience and his book Sticks and Stones, Nick offers a roadmap for building resilient, scalable businesses.
Key Takeaways:
- Why capital and realistic expectations are make-or-break
- The untapped role of strategic CFOs in franchise growth
- Aligning people, process, data, and tech for enterprise value
- How personal challenges can shape stronger business leaders
Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:
- Benchmark data showing how you stack up to other organizations
- A clear view of your operational maturity
- Whether your business is ready to scale (and what to do next if it’s not)
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